I manage SEO-driven websites for SaaS and fintech companies.

Current & Previous Companies I’ve worked with

Bitpanda

Justinmind

SEMrush

Mailify

What I do

Keyword Research

This follows the notion that if you want to reach your clients, you need to know how to find them. In organic search terms, this means knowing how your target market communicates, what words they use. It’s about matching the search intent to the correct phase of the sales funnel.

Gap Research

Already have plenty of content, but stuck on what to cover next? Let’s see what topics you’ve yet to cover with your content and asses which ones are of most interest to your business. Time to create a topical map!

Information Architecture

Having content to cover your keywords is only part of the battle. Each page is but a piece in a larger puzzle. You want to have an overlaying architecture, a plan for how all this content will work together to promote your business. In digital marketing, where things go is a crucial matter.

Internal Linking Optimization

Your internal links will act like the concrete pillars of your architecture. They give it shape, support what is important and signal to search engines the most crucial parts of your website. You want to have deliberately chosen links that add value.

Content Audits

What posts have lost ranking? Do you have duplicate content that harm the website’s performance? A content audit acts like an X-ray of your content, laying its strengths and liabilities bare. The trick is using the snapshot to derive actionable improvements - a game plan.

Error Code Audits

Uncontrolled content creation, rapid website growth and speedy coding can lead to a sea of error codes in your website. Aside from damaging the UX of your website, they harm your organic ranking and need to be frequently cleansed.

My past work experience

Bitpanda: SEO Specialist, 2022-present

Working within a wonderfully talented team on everything within the realm of content marketing, website maintenance and conversion boosting.

Conducting keyword research and planning new content cluster
Content agency management
Implementing site architecture changes
Creating content briefs, ensuring new content did not stray from strategy
Main role in CMS migration of website

Justinmind: SEO Manager, 2021-2022

This position focused more on the strictly SEO side of content management. It was less about producing content and more about making sure the content we had was performing its best. It included long hours looking to optimize general website architecture, correcting error codes creating a truly lean blog that could be easily managed.

Improved website architecture, implemented new internal linking system
Created content clusters that boosted performance of existing content
Eradicated duplicate content and minimized all error codes

Justinmind: Content Writer, 2018-2021

Mainly dedicated this time to growing digital content available on blog as well as creating a systematic process for content creation. This involved working closely with the team to establish a content strategy, then implementing changes that supported this strategy.

Doubled organic traffic to blog within 2 years
Created multiple articles that ranked top 5 for chosen keyword for over than a year
(Find one of them here: 40 inspiring web and mobile app wireframe examples)

Mailify: Content Manager, 2018-2019

Launched brand new content marketing efforts for Brazilian Market for a SaaS company. Before leaving, I created not just a new branch of blog content for the company but also made market penetration a reality.